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Frequently asked questions
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Graphic design is the art and craft of creating visual content that communicates a concept, idea or brand message. Logos, illustrations, cards, emails and designs are all around us in print and digital media. Designers use different materials or software to combine images, graphics and text to sell, build brand identity or evoke actions.
Research their portfolio and ask for examples. Define your style and preferences. Write a clear brief. Set a budget and deadlines. Form clear agreements on revisions. Think long-term – a good designer can help develop an evolving vision.
There is no simple answer. You can find designers for any budget. Factors include experience level, number of options, delivery times, revisions and extras. More experienced designers charge more but can save time in the long run.
Define the what (goals) and who (audience). Be clear and concise. Set realistic deadlines with time for feedback. Define what success looks like. Use it as a template for future projects.
We live in a visual society. The main mission of graphic design is communication – of ideas and messages to evoke action or emotion. Good design sets you apart, builds trust and conveys your brand clearly.